Job Description

• MARKETING:
• Develop brand specific marketing calendar
• Conceptualize, plan and ensure timely implementation of launches, promotions and brand
• specific animations, consumer events.
• Annual A&P Budget preparation & management of spend
• Develop and provide marketing collaterals (i.e. POS, displays etc).
• Devise customer recruitment plans for each brand – eg. Workshops, promotional activities, etc.
• Devise customer retention programs and CRM brand-specific activities to drive brand sales.
• INVENTORY:
• Accountability for brands’ inventory levels in order to maintain healthy inventory turnover ratio, evaluated by SLOB Report & to be indicated measurability for that year
• Accountable for stock forecasting for existing & new products , evaluated via Forecast
• Accuracy Report , measurability will be shared for the year
• Stock management to ensure all POS are well stocked & no potential loss of sales , measureable by SOH by POS weekly / monthly report
• No shrinkages or stock loss at counters or at designated event areas
• PR:
• Develop strong and good working relationship with the media , KOLS & Beauty Bloggers
• Conceptualize, plan and implementation of PR launches, press kits , releases & etc
• Increase share of voice & maximize PR coverage be it paid or complimentary
• Compilation and valorization of press coverage by brand – especially on key launches and animations
• BA MANAGEMENT:
• Build a strong BA team to continuously increase UPT , APT & AUR
• Training of said team in soft skills & required new product briefs
• To have team offer best customer service to our customers & validated though Mystery
• Shopper exercise
• Implement effective CRM management measurable via increased % sales contribution of loyal customers from current
• Discipline where necessary when results are not as per expected
• OTHERS: