Job Description

• Sales:
• Achievement and accountability for sales targets of Hanoi counter and store– up to final P&L contribution level by counter & channel.
• Responsible for all sales channels performance and profit.
• To increase profitability of brands via controlled usage of discounts & sales off , duly evaluated by Discount % Utilized tracking Reports 
• Work closely with concerned Manager to handle business principal, partners 
• Conceptualize, plan and ensure timely implementation of launches, promotions and brand specific animations, consumer events.
• Collaborate to set up new brands in Hanoi including space planning, events, consumers,
• Able to react to change productively and handle other essential tasks as assigned.
• Work closely with direct Manager & colleagues, principles, retailers…& staffs to handle business
• Involvement to simulate & activate full Business Plan proposals for any new identified brand under Cosmetics Division
• Service current Perfumeries partners , increase sales levels & to expand this network , measurable by sales volume , net margins & number of new perfumeries partners signed on as per target set
• Spearhead online sales segment to be attribute identified % to annual Net Sales  
• Develop Corporate Sales Channels via 3rd party tie ups resulting in incremental sales to target
• Marketing & Branding
• Develop brand specific marketing calendar
• Brand Management of all relevant brands
• Annual A&P Budget preparation & management of spend 
• Develop and provide marketing collaterals (i.e POS, displays etc).
• Devise customer recruitment plans for each brand – eg. Workshops, promotional activities, etc.
• Devise customer retention programs and CRM brand-specific activities to drive brand sales.
• Develop strong and good working relationship with the media , KOLS & Beauty Bloggers
• Conceptualize, plan and implementation of PR launches, press kits , releases & etc
• Increase share of voice & maximize PR coverage be it paid or complimentary 
• Compilation and valorization of press coverage by brand – especially on key launches and animations
• Inventory
• Be responsible for logistics, custom clearance.
• Accountability for brands’ inventory levels in order to maintain healthy inventory turnover ratio, evaluated by SLOB Report and to be indicated measurability for that year.
• Accountable for stock forecasting for existing & new products, evaluated via Forecast Accuracy Report, measurability will be shared for the year.
• Stock management to ensure all POS are well stocked and no potential loss of sales, measureable by SOH by POS weekly / monthly report.
• No shrinkages or stock loss at counters or at designated event areas.
• Retail operations:
• Set up new counters including counter space searching and renting, counter design & lay-out planning, arranging the counter furniture and facilities and other related things.
• Oversee and ensure the smooth retail operation and all activities of all counters in Hanoi.
• Recruit, manage and develop Counter Manager, BAs, OPs 
• Build a strong BA team to continuously increase Unit Per Transaction (UPT), Amount per Transaction (APT) .
• Ensure the store achieves compliance with company policy, procedure and legal standards.
• Accountable to deliver the overall revenue and operational expense targets for the store.
• Monitor and take steps to optimize store performance metrics and KPI’s related to sales, revenue, margin and other measures.