Channel Development Executive
Work Location: Ho Chi Minh
Job type: Full-Time
Posted: 19-06-2020
Salary: 30,000,000 - 31,000,000 VND / Monthly
Email: thuy.pham@40hrs.vn
Job Description
JOB PURPOSE
Summarise in one statement why your job exists; and how it contributes to the overall mission/objective of the organisation
Recruit & develop channel partners to ensure their contributions to the achievement of EVNL’s business objectives. |
KEY RESULT AREAS (KRA) |
WEIGHTAGE |
MAJOR ACTIVITIES |
OUTCOME |
Channel partner development & management
|
40% |
1. Implement and keep track marketing and rebate programs to motivate channel partners & achieve business objectives. 2. Work closely with dormant resellers/master dealers/modern trade/online channel to reactivate. 3. Identify potential reseller needs and interests
4. Analyse channel partners’ sales and industry trends and make appropriate recommendations on strategies to improve/enhance sales. 5. Work with product managers to manage channel partners’ price discount or sales promotion support requests. 6. Active engagement of top 20% resellers/master dealers/modern trade/online channel to increase depth of sales.
|
1. Achieve sales targets & other marketing objectives. Motivated channel partners. 2. Revival of dormant resellers/master dealers’ sales. 3. Effectively communicate benefits and opportunities available to meet needs and interests. 4. Long-range planning needs are met. Sales recovery and sales over-achievement.
5. Timely response to channel partners’ request.
6. Top of mindshare. Increased sales. |
Channel partner recruitments |
30% |
1. Implement channel partner recruitment strategies for both offline and online. - Identify, profile & assess candidates - Undertake negotiations of terms & deliverables - Appoint - Conduct necessaries to have agreement 2. Support resellers/master dealers/modern trade/online channel in their initial sales engagement activities.
|
1. Partners recruited meets criteria & objectives. Channel agreement administered & signed timely.
2. Resellers/master dealers are confident in their promotion of Epson products.
|
Marketing support |
20% |
1. Participate in the setting up, manning and tearing down of public events like exhibitions, seminars, webinars & roadshows etc. 2. Support product managers in providing product trainings to channel partners when required. 3. Provide sales forecast to product managers to estimate requirements and closing sales.
|
1. Event executed in timely & professional manner in accordance to objectives.
2. Channel partners are confident and understand Epson products’ value well. 3. Timely submission of fairly accurate sales forecast.
|
Reporting & administration |
10% |
1. Attend all necessary scheduled/unscheduled meetings.
2. Prepare & submit all required reports. 3. Collect & analyse channel partners’ sales report.
4. Collect all necessary supporting documents related to sales promotions to facilitate post-promotion administration.
|
1. Positive outcomes with active participations in the discussions. 2. Timely and accurate reporting. 3. Insightful analysis of channel partners’ sales performance to support decision-making. 4. Timely collection & submission of documents.
|
Job Requirements
EDUCATIONAL QUALIFICATIONS
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RELEVANT EXPERIENCE
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PERSONAL CHARACTERISTICS & BEHAVIOURS
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