Integrated Media & Digital Marketing Manager | 40HRS

Integrated Media & Digital Marketing Manager

Work Location: Ho Chi Minh

Job type: Full-Time

Posted: 26-04-2019

Salary: 70,000,000 - 80,000,000 VND / Weekly


Job Description

Qualification & Experience

  • Bachelor’s degree in Marketing or Communication, or equivalent work experience. Master Degree preferred.
  • 6-8+ years of experience with strong focus in media & digital communications and marketing
  • Ideally experienced on both the client and agency sides


Skills required

  • Comprehensive understanding of the digital ecosystems and how all channels work together
  • Fluency in integrated marketing communications and the role digital plays in the consumer experience and cross channel marketing mix
  • Integrated experience working with a mix of traditional, digital and lead generating media strategies and properties
  • Familiarity and direct experience with digital marketing analytics
  • Experience in successful integration of marketing, brand positioning, and creative media strategies and processes
  • Strong program and project management experience with the ability to drive projects from conception to completion

Strong leadership and collaboration skills, with a willingness to continually embrace personal

Job Requirements

Integrated Media strategy planning & implementation (60% focus)


  • Drive integrated media strategies across traditional, digital, omni-channels and other properties intended to build brand awareness, drive consideration, purchase intent and advocacy with prospective customers and target audiences.
  • Being the champion on consumer journey, media affinity and behavior as starting point to build up on integrated marketing campaign briefs and strategic directions, leading to effective & insightful creative/content development.  
  • Apply emerging consumer data and analytics to create innovative media solutions that advance BEL’s mission and business objectives
  • Establish and manage an effective media governance process that ensures alignment to BEL’s mission and drives impactful support for multiple brands.
  • Continuously analyze and communicate the efficiency and effectiveness of media related efforts across stakeholders (Brand Team, Management team, Regional Cluster & Global team) through the lens of brand reputation, channel mix, and consumer impact.
  • Consistently stay on the forefront of emerging media trends and apply new methodologies or approaches being able to ideate on new approaches based on changing corporate objectives or consumer trends
  • Develop and regularly communicate key performance indicators and assessments for optimal media performance; drive evolution to a fully integrated, collaborative approach to planning
  • Continuously advance, leverage and optimize the relationship with BEL’s agency partners by building trust and maintaining positive rapport to drive business results


Digital Marketing development (40% focus)


  • Be a digital thought leader within Bel and lead the development of the overall Bel ASEAN and Brand specific digital strategies.
  • Partner/Liaise with Brand team to translate annual marketing plans into digitally driven executions in the following areas: social media, web content, mobile, digital media, video, web analytics, and SEO/M. Lead Agency briefing and have solid POVs on creative/content proposal evaluation.
  • Establish and determine key objectives for digital marketing campaigns and identify and implement appropriate measurement tools
  • Lead/ Consult the design, set-up and implementation of consumer data strategy and technology partnerships.
  • Act as subject matter expert in the digital marketing space providing best practice leadership and provide POVs on existing and emerging digital marketing trends, tactics and technologies.
  • Lead Agency pitching and liaise with Global Digital team.
  • Lead some pilot and testing plans to identify new business/ channel opportunity, ie. E-commerce


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