Job Description

PURPOSE OF THE JOB

• Design, develop and implement marketing programs and pricing strategies to support the organization’s products and/or services (herein referred to as products). Develop overall marketing and branding strategies, promotional programs, and related activities for assigned products and functional areas ensuring that new and existing products meet organizational goals and expectations.

JOB CONTEXT

• Typically part of the management team in an OpCo. Alternatively, part of the cluster, division or global marketing team.

KEY ACCOUNTABILITIES

• Strategy: formulates the marketing strategy, consistent with the business strategy of the OpCo, which after approval by the General Manager, results in short and (mid) long term marketing plans and the framework for the key areas.
• Business year planning: sets up and implements year plan(s) for the marketing activities, including budget(s), in the OpCo, based on the OpCo’s strategy, in order to give guidance to the marketing activities of the OpCo.
• Market research: monitors, analyses and reports facts and insights on customers, consumer needs and trends, in order to provide consumer/customer insight and accurate market information that enables to formulate an effective strategy for the department.
• New product development: ensures the development of new product plans, based on knowledge of consumer/customer needs and technological opportunities, provides technical execution of new product ideas, in line with the strategy of the department and in co -operation with multidisciplinary (category) teams, in order to achieve feasible and profitable product developments and innovations and thereby take maximum advantage of market opportunities.

• Product positioning: translates marketing strategy into price, product, place and promotion policies for products in the OpCo, and after appro val by the General Manager ensures implementation of this strategy, in order to realise a consistent and strong positioning of products.
• Marketing communication: ensures the development and realization of marketing materials and campaigns for OpCo use, within corporate communication guidelines, in order to realize a valuable, consistent and powerful product positioning.
• Budget control: controls the budget of the marketing activities in the OpCo, takes corrective actions when necessary, and ensures adequate reporting, within corporate guidelines, to ensure that the department delivers its budget and meets KPI objectives.
• Human resource management: organises, manages, develops and staffs the department in line with corporate guidelines, in order to be equipped for current and future business challenges and contribute to the optimisation of business results.

KEY PERFORMANCE INDICATORS

• Speed and effectiveness of identifying market opportunities and translation into actions
• Market share in the Business Group/Unit
• Costs versus budget
• Quality of departmental staff
• Quality of marketing communication