Job Description

• Digital Media & Performance Marketing Functional Leader
• Media strategy and ROI optimization for all IMC and digital-led campaigns across Search, Social, Display, Video, Mobile and ECommerce platforms.
• Analyzing and setting baseline for key performance metrics of brand assets (UI/UX of HTML5-based assets, SEO, CRM & social
• activations). Finding conversion breakdowns and improvement opportunities.
• Be responsible to determine and negotiate all KPIs committed to clients.
• Being on top in day-to-day media negotiation and buying, bidding optimization, tracking and reporting.
• Assess and analyze the quantitative and qualitative performance of the campaigns, including analysis across user journey from ad
• servers, web and social page analytics, social listening and other tools.
• Business Development & Revenue Building
• Together with BODS, determine the business strategy for TPG in media and performance marketing services, to ensure we have
• clear competitive advantage and right to win against big players
• Setup and build relationships with vendors. Including pioneering innovation platforms through partnerships and establishing trading contracts.
• Grow business through increasing TPG media revenue. This includes but not limited to:
• Optimizing of internal cost
•  Media pitch participation and wins
•  Working with Business Development Dept. to package, prospect and meet new clients
•  Designing customized training for clients
•  Agency Innovation Champion
• Performance Marketing: Champion (existing) or innovate (non-existing) the right measurement and digital tools to strengthen
• campaign analytical capabilities. IMPORTANT: Help agency to champion the spent on digital media and brand-building 
• effectiveness.
• Creative Media Buying: Being in touch with the latest technology, formats or platforms for digital media buying, in order to bring
• digital plans and creative to the next level.
•  Organization Leadership:Planning of media team structure, resources and recruitment glide-path (according to revenue KPI)
• Effectively leading, delegating, managing and nurturing capabilities of Digital media team. Responsible for performance review,
• appraisal as part of building organization capabilities.
• Capability building of team, including upgrading organization capabilities in media expertise
• Be the hero in championing and recommending latest digital and social platforms, tools, trends