Job Description

Main Purpose:

1. Trade Marketing (30%)

• - Assist Brand Manager in the initiating, development, coordination, and monitoring of assigned marketing activities
• - Contribute to the development and submission of the annual plan of promotional activities by brand, customer, period in cooperation with the operation department and one the basis of analyses, marketing evaluations, analyses of historical trends
• - Contribute to the implementation of the marketing plan, performing the relevant checks and recommending corrective actions
• - Propose visual merchandising activities and maintain best appearances for the counter, distributor's and agent' counters; including but not limited to counter decoration concepts, visual renewing and updating, amongst others

2. PR & Digital Management (25%)

• - Work with Brand Manager and Global/Regional Marketing to build local digital platforms (Facebook, websites, etc.), leveraging brand existing assets (Instagram, YouTube) to adapt for the market while maintaining the brand guidelines and global alignment across channels
• - Work and manage a local PR and Digital Agency to develop, localize the platforms, and build social media strategy, content and activities to make sure all the brand guidelines are adhered to. Map out the matrix, analytics and KPI
• - Build and maintain great relationships with KOLs and Influencer Program (beauty editors, bloggers, media, industry freelance artists, stylists, designers, tastemakers, photographers, creative directors, celebrities, etc.)

3. Events (10%)

• - Work with Retail Operations Manager & Education Manager and Counter Chiefs/Store Managers in planning, preparing and implementing Retail Events, counter activities and the training required for the artists participating in the relevant activities
• - Work closely with Brand Manager and Retail Operations Manager & Education Manager in preparing for Event activities if any

4. Customers and other external relationships (5%)

• - Develop and maintain collaborative relationships with press, KOL, agencies, editors, and other partners to get support when needed
• - Establish new relationships with potential corporate partners

• Monitor, analyze and evaluate product performance and customer feedback to generate new campaign ideas to meet customer needs

5. Ensuring profits (5%)

• - Optimize online marketing expense by combined dealings with publishers and media booking agencies
• - Manage digital marketing activities within approved budget.
• Review ROI of digital marketing activities and propose any adjustment/ investment. (e.g Optimize conversion rate of customers from online to offline.)

6. New Business Development (5%)

• - Monitor, analyze and evaluate domestic market trends, consumer behavior and competitor activity to identify market opportunities for the product.
• - Support in corporate sales activities (contact and communication).

7. Quality and Productivity (5%)

• - Analyze online traffic analytics and propose actions to improve marketing campaign performance
• - Keep updated with law regulations related to digital marketing and ensure full compliance. Get support and advice from Operations Department where needed.
• - Review and approve content marketing (traditional & digital) prepared by team. Ensure compliance to Brand DNA, Group’s MVW and local law regulations.

Key Responsibilities

• - Marketing
• - PR & Digital Management
• - Event & CRM Management