Product Manager (ETC)
Work Location: Ho Chi Minh
Job type: Full-Time
Posted: 20-06-2018
Salary: Negotiate
Email: nga.le@40hrs.vn
Job Description
- Develop, plan and implement short-term, mid-term product strategy to increase the market share and attain goals and objectives which is aligning with Santen’s business goals and objectives both annual revenue and profit range.
- Proactively plan and conduct strategic, tactic, strong and effective activities to increase the share of voice of products thru various communications both of internal and external parties by numerous, waves and streamline actions every quarter. To build, strengthen/enhance brand equity as market leader. Create MKT POSM, brand communication tools and things for internal and external parties
- Set up, monitor, review and report on all marketing activity and results in clear KPI and ROI
- Involve, collaborate with field force team to implement the marketing strategy and marketing plan, project..
- Develop a strong partnership with external & internal partners to develop the best collaboration in management and interaction.
- Conduct market research to determine market requirements for existing and future products analysis of customer research, current market conditions and competitor information
- Identification of developmental opportunities in market to propose action plan for gaining brand equity, awareness and provide the best eye care solution to serve unmet needs.
- Provide short-term, mid-term forecast on revenue, market situation, expenditures accordingly
- Involve to determine pricing of given assign products
- Monitor and capture best practice from industry, consider to apply it to works
Job Requirements
- University Pharmacist/ Doctor background is required.
- Proven professional MKT expertise
- Business or marketing-related degree or equivalent professional qualification is preferred
- At least 5 working experience Brand management role or equal or 3 years working experience in same position in pharmaceutical industry
- Good knowledge about modern MKT and integrated MKT