Product Marketing | 40HRS

Product Marketing

Work Location: Ho Chi Minh

Job type: Full-Time

Posted: 10-08-2021

Salary: 1,500 - 2,000 USD / Monthly


Job Description



Position: Product Specialist - SDA-HVAC

Report to: Head of Product & Marketing


Job Details:

·      Reporting to Head of Marketing – VietBeko and functionally reporting to Regional Product Management – APAC;

·      Development of product strategy for the product category and aligning Country based product plans with Regional and Global strategy;

·      Definition of line up, pricing and product life cycle management

·      Preparing value chains by customers and submitting to upper management for approval; controlling actual results vs approved ones

·      Initiating new product requests based on consumer-centric approach. Preparing long and mid-term strategies for the product groups in charge

·      Fully in charge of product localization and compliance with local regulations

·      Leading local approval process (together with Supply chain dept);

·      Collecting product failures/ defect feedbacks from the market and initiates immediate recovery plans with the related subsidiary and Regional departments

·      Actively supporting Sales in NPI process, takes part in monthly/quarterly meetings with key accounts

·      Initiating sales & marketing activities to support product launch, product phase out, sales increase

·      Collection and distribution of all kind of product information to internal and external customers, web sites and catalogues

·      Quantitative and qualitative analyses of market trends, competitor analysis and benchmarking

·      Managing inventory through sales forecasting, inventory analysis and sell in and sell out analysis

·      Active support of customers and sales department including actively engaging in the sales process as well as in the global product planning process.

Job Requirements

·            Minimum 5 years working experience in product management of home appliances or a kitchen related industry is mandatory. Experience in HVAC/SDA market is highly preferred.

·            Bachelor or masters degree in business or marketing. A bachelor degree in a different field will be acceptable depending on working experience.

·            Strong analytical skills

·            Strong communication skills

·            A creative and dynamic personality. Ablility to think out of the box

·            Advanced knowledge of excel and powerpoint

·            Sensitive to customer relations and cultural differences

·            Fluent Vietnamese and English, verbal and written


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