Job description:
We are looking for a Senior Marketing Communications Executive to manage our online and offline
communications as well as increase brand equity for Vietnam market. The job scope will cover all
relevant planning and implementation of marketing communication activities that includes Public
Relations, Events Planning, Digital and Social Media Marketing and all other activities that are essential
to build a strong brand and connection with our target audiences.
Responsibilities:
1. Act as brand guardian and ensure Epson logo and branding and campaign assets are deployed to
all touchpoints correctly and consistently; tradeshows/events, marketing collaterals, POSM, web
materials, social media contents etc.
2. Ensure appointed partners and 3rd parties adhere to Epson guidelines when utilising Epson’s
branding assets, including logo.
3. Manage online and offline communications and increase brand awareness of Epson brand in
Vietnam market, including development of media plan.
4. Manage Epson Vietnam’s social media channel/s and campaigns and ensure effective use of
social media to promote overall brand and improve campaign efficacy.
5. Plan, execute and optimise digital marketing performance, including but not limited to SEO,
SEM, Google AdWords.
6. Work with dedicated agencies to develop creative content pieces and sales materials to support
sales and marketing activities.
7. Build relationship with media group and disseminate corporate/product releases to increase PR
coverage.
8. Organise and manage events, tradeshows, exhibitions and trainings.
9. Generate monthly report of all activities. Share insights, observations and improvement points.
10. Promote Epson branding and presence in Vietnam market. This position supports to fulfill
demand of Sale kit/Materials and expand Epson branding and products to channels and end
users through marketing activities.
11. Coordinate with partners to monitor Epson asset adaptation to their stores.