Job Description

Plan and Lead Brand MKT Calendar and manage Product portfolio

• Formulate brand marketing objectives and programs
• Align with BM, Retail Operation and Education team for new product launch forecasting and promotion plan in line with Brand Strategies and coordinate with Brand Demand Planner and the Regional Marketing to ensure that correct weighted product mix and current sales objectives are reflected in saleable product forecast.
• Make product selection, assortment, and suggest relevant pricing based on IMW Offering
• Makes decisions on promotions items (including collaterals) and creative concepts
• Lead the Annual Price Increase process in line with guidelines and competition 

Marketing Program management

• Lead Brand Marketing Calendar and ensure strong execution of brand marketing and media plans/calendars and major launches.
• Major launching, re-promote & promotional campaign:
• Plan 360 degree launching, esp Digital/Social Media Campaign, EDM, CRM, Event, Visual Merchandising, Promotion and POSM
• Lead and guide Marketing Assistant to develop and execute Promotion/GWP/Retailer activities, Visual Merchandising, Promotion, Event and POSM
• Digital and Social Media Management:
• In charge of Facebook Posting Calendar and Community Management
• Oversee and orchestrate Brands’ digital marketing, social media and paid media activities to create a consumer focused and consistent brand experience. Align with BM to define the “right” mix of digital, social media and PR including its budget implications Lead and integrate all earned, owned, and paid media and communications across ePR, Digital, and Social Media channels for the Brand. Lead digital strategy development in line with Regional direction
• Use CRM-and CI-based insights to build programs to drive sales, customer acquisition and customer loyalty
• Build and manage the Brand’s influencer network, presence through blogs, Facebook, and other strategically relevant Social platforms
• Tailor brand stories and work with local digital influencers to drive e-PR campaigns
• Analyzes marketing performance of product line. Develop and recommend marketing activities/programs including sales driven and brand building to meet business goals.
• Assist BM on new counter opening

Tracking & Monitoring

• Manages brand advertising and promotional budget. Reviews expenses of promotions / marketing / advertising activities to keep strict control over costs.
• Database management:
• Keep record of marketing activities materials for reference and development (PR clipping reports, Digital, etc)
• Evaluation:
• Conduct basic analysis to measure marketing activities and provide insightful recommendations to improve business performance
• Monitor Retailer’s activities and promotion and propose relevant activities in line with MKT Calendar