Job Description

·         Lead channel strategy, joint Business Plan in Direct Account

·         Master Dealer channel by leveraging potential shops

·         Lead resource allocation & strategic planning for retail execution (i.e. investment guidelines, distribution, display and pricing management)

·         Set performance target for each segment and high priority accounts

·         Support PM & Sale Head to come up with the best margin structure for different channels and accounts

·         Develop & execute sell out incentive programs (scheme, payment check, settlement and receipt)

·         Evaluate the effectiveness of Trade Spend activities (sell-out)

·         Plan long term demand for number of store display & field force manpower.

·         Understand shopper insights

·         Analyze customer/trade issues & identify opportunities

·         Lead process & tools that drive customer & “sell-out” focus

·         RM day, analysis, Report (MCS, IHS, PSI, Stock out, Shelf share, Coverage, Price, marketing information)

·         Be the owner of Sell Out and recommend to Marketing communication recommended Accounts for Sell Out programs

·         Ensuring alignment across the Sales and Marketing organizations on field sales needs and marketing initiatives by channels and accounts

·         Provide inputs and channel plans to the development of Product launches and lead the deployment of the initiative to Sale and Field force

·         Manage Trade MKT channel budget within discipline (sell out program, e-warranty, Field Force, Incentives)