Senior Trade Marketing
Work Location: Ho Chi Minh
Job type: Full-Time
Salary: 26,000,000 - 36,000,000 VND / Monthly
· Lead channel strategy, joint Business Plan in Direct Account
· Master Dealer channel by leveraging potential shops
· Lead resource allocation & strategic planning for retail execution (i.e. investment guidelines, distribution, display and pricing management)
· Set performance target for each segment and high priority accounts
· Support PM & Sale Head to come up with the best margin structure for different channels and accounts
· Develop & execute sell out incentive programs (scheme, payment check, settlement and receipt)
· Evaluate the effectiveness of Trade Spend activities (sell-out)
· Plan long term demand for number of store display & field force manpower.
· Understand shopper insights
· Analyze customer/trade issues & identify opportunities
· Lead process & tools that drive customer & “sell-out” focus
· RM day, analysis, Report (MCS, IHS, PSI, Stock out, Shelf share, Coverage, Price, marketing information)
· Be the owner of Sell Out and recommend to Marketing communication recommended Accounts for Sell Out programs
· Ensuring alignment across the Sales and Marketing organizations on field sales needs and marketing initiatives by channels and accounts
· Provide inputs and channel plans to the development of Product launches and lead the deployment of the initiative to Sale and Field force
· Manage Trade MKT channel budget within discipline (sell out program, e-warranty, Field Force, Incentives)
· Bachelor/ Diploma degree of Business Administration/ Marketing or related field.
· At least 5-7 years of experience in retail business / or Category/Channel management of FMCG.
· High ownership and adaptability.
· Prudence, aggressiveness & hard working.
· Strategic thinking and strong leadership skill.
· People Oriented and good building successor capability.
· Excellent team-work and independence competency.
· Good English presentation & communication skill.
· Deadline commitment & result oriented.