Senior Trade Marketing Specialist | 40HRS

Senior Trade Marketing Specialist

Work Location: Ho Chi Minh

Job type: Full-Time

Posted: 28-04-2021

Salary: 40,000,000 VND / Monthly


Job Description

·         Lead channel strategy, joint Business Plan in Direct Account

·         Master Dealer channel by leveraging potential shops

·         Lead resource allocation & strategic planning for retail execution (i.e. investment guidelines, distribution, display and pricing management)

·         Set performance target for each segment and high priority accounts

·         Support PM & Sale Head to come up with the best margin structure for different channels and accounts

·         Develop & execute sell out incentive programs (scheme, payment check, settlement and receipt)

·         Evaluate the effectiveness of Trade Spend activities (sell-out)

·         Plan long term demand for number of store display & field force manpower.

·         Understand shopper insights

·         Analyze customer/trade issues & identify opportunities

·         Lead process & tools that drive customer & “sell-out” focus

·         RM day, analysis, Report (MCS, IHS, PSI, Stock out, Shelf share, Coverage, Price, marketing information)

·         Be the owner of Sell Out and recommend to Marketing communication recommended Accounts for Sell Out programs

·         Ensuring alignment across the Sales and Marketing organizations on field sales needs and marketing initiatives by channels and accounts

·         Provide inputs and channel plans to the development of Product launches and lead the deployment of the initiative to Sale and Field force

·         Manage Trade MKT channel budget within discipline (sell out program, e-warranty, Field Force, Incentives)

Job Requirements

·         Bachelor/ Diploma degree of Business Administration/ Marketing or related field.

·         At least 5-7 years of experience in retail business / or Category/Channel management of FMCG.

·         High ownership and adaptability.

·         Prudence, aggressiveness & hard working.

·         Strategic thinking and strong leadership skill.

·         People Oriented and good building successor capability.

·         Excellent team-work and independence competency.

·         Good English presentation & communication skill.

·         Deadline commitment & result oriented.


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