Job Description

1.   What are the essential business activities expected from this position:

-          Influence company strategies and business plans through market expertise and competitive assessment.

-          Develop and align the full year trade marketing plan; quarterly review and update.

-          Develop and implement the trade plan including display, sampling, activation and promotions to meet and exceed company expectation in distribution, visibility and sales.

-          Develop POSM in order to deliver distribution and visibility objectives.

-          Lead new-launch and re-launch campaigns in sales department.

-          Evaluate and quantify each opportunity in various channel/region for developing Bel’s portfolio.

-          Manage trade budgets and allocations; ensures no overspending occurs.

-          Develop and align smart KPI’s to measure the successful of trade marketing programs; sets up the system to track the KPI’s and the implementation progress of trade programs by day/ week/ month at very basic level.

-          Monitor and evaluate entire trade activities, new-launch/re-launch; evaluates both planning and executing.

-          Lead volume forecast in sales department and align multifunctional resources to deliver numbers. Responsible for communicating volume forecasts.

-          Initiate new ideas and projects that lead to improving the mechanics, POSM’s in order to improve effectiveness of trade programs and efficiency of investment.

2.   Provide examples of issues specifically encountered by the job as well as their nature and level of complexity (such as uncertain environment, required innovative solutions, time constraint, complex coordination etc.):

Proactively plan and work with Sales Management, Marketing, Supply Chain, Finance, and Industrial to ensure all programs are in line with the company strategies and other internal policies/ processes

-          Provide timely and accurately communication between the company, sales management, trade, distributors and distributor sales-force.

-          Controls the investments which are more and more important in order to enable the development of trade and the efficiency of Investments.

-          Ensure the trade marketing plans are ready for executions on time.

-          Ensure the schemes are clear, applicable, balanced of nation-wide approach and local adaptation.

-          Ensure the clear directions, clear planning template for RSM/ASM to build deployment plan.

-          Ensure all levels of organization are understood by providing clear guideline, communication, and training.

1.   Key performance indicators (goal setting process) :

Qualitative

-          Quality of trade programs calendar, trade plan, activity plan, scheme.

-          Quality of POSM, promo-items.

-          Budget management, efficiency of investment

-          Continuous improvement process.

-          Evaluation of plans and executions.

Quantitative

-          Sales volume and sales growth in Total; by brand.

-          Distribution by brand.

-          In store visibility.

-          The number of trade programs.

-          Results of Trade programs.

Trade spend versus budget.