Brand Manager
Work Location: Ho Chi Minh
Job type: Full-Time
Posted: 14-03-2018
Salary: 2,000 - 2,500 USD / Monthly
Email: duyen.tran@40hrs.vn
Job Description
- MARKETING:
- Develop brand specific marketing calendar
- Conceptualize, plan and ensure timely implementation of launches, promotions and brand
- specific animations, consumer events.
- Annual A&P Budget preparation & management of spend
- Develop and provide marketing collaterals (i.e. POS, displays etc).
- Devise customer recruitment plans for each brand – eg. Workshops, promotional activities, etc.
- Devise customer retention programs and CRM brand-specific activities to drive brand sales.
- INVENTORY:
- Accountability for brands’ inventory levels in order to maintain healthy inventory turnover ratio, evaluated by SLOB Report & to be indicated measurability for that year
- Accountable for stock forecasting for existing & new products , evaluated via Forecast
- Accuracy Report , measurability will be shared for the year
- Stock management to ensure all POS are well stocked & no potential loss of sales , measureable by SOH by POS weekly / monthly report
- No shrinkages or stock loss at counters or at designated event areas
- PR:
- Develop strong and good working relationship with the media , KOLS & Beauty Bloggers
- Conceptualize, plan and implementation of PR launches, press kits , releases & etc
- Increase share of voice & maximize PR coverage be it paid or complimentary
- Compilation and valorization of press coverage by brand – especially on key launches and animations
- BA MANAGEMENT:
- Build a strong BA team to continuously increase UPT , APT & AUR
- Training of said team in soft skills & required new product briefs
- To have team offer best customer service to our customers & validated though Mystery
- Shopper exercise
- Implement effective CRM management measurable via increased % sales contribution of loyal customers from current
- Discipline where necessary when results are not as per expected
- OTHERS:
Job Requirements
- Able to react to change productively and handle other essential tasks as assigned.
- To have a strong and good working relationship with the Principals & Trade
- Involvement to simulate & activate full Business Plan proposals for any new identified brand under Cosmetics Division
- Service current Perfumeries partners , increase sales levels & to expand this network , measurable by sales volume , net margins & number of new perfumeries partners signed on as per target set
- Spearhead online sales segment to be attribute identified % to annual Net Sales
- Develop Corporate Sales Channels via 3rd party tie ups resulting in incremental sales to target